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A movie trailers & film trailers  is a commercial or advertisement for a feature film.  Also known as a preview, movie trailers have become popular not only on the traditional DVD or Blu-Ray disc, but also on mobile devices and, of course, the Internet.

The term ‘trailer’ originates from being shown at the end of a feature film.  As you can imagine, this practice didn’t last as most film viewers left after the end of the film and didn’t wait for the trailer!  Despite this, the name remains and trailers now come before the film commences by movie trailers & film trailers.

The US was a leader in showing the first trailer, in November 1913; Nils Granlund produced a short trailer for the musical The Pleasure Seekers.  The Lincoln Nebraska Daily Star reported the trailer as “an entirely new and unique stunt”, and added, “moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the billboard advertising.”

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By the late 1950s, the majority of trailers were developed by the National Screen Service and incorporated a range of key scenes from the film being promoted, usually with descriptive text, and music (or underscore) pulled from studio libraries.  This changed in the early 1960s; the text disappeared, montage became popular, as did quick-editing, principally due to the arrival of new techniques that were being used in television.  The trendsetters of the newest movie trailers were Stanley Kubrick who used montage trailers for Lolita and 2001: A Space Odyssey.

As the movies became bigger and Hollywood started to produce blockbuster films, directors including Oliver Stone, Steven Spielberg and even Barbra Streisand started to depend on a guy called Andrew Kuehn and his company, Kaleidoscope Films, creating impressive movie trailers.

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Movie trailers & film trailers are a series of specific shots from the film that is being promoted, selected to attract an audience for the film.  These shots are principally taken from the most exciting, noteworthy or funny parts, but they are not always shown in the order they appear in the film.

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A movie trailers & film trailers has just 2 minutes and 30 seconds in which to tell the story of the film and persuade the audience to view it, although a studio or distributor can extend this limit just once a year!  There are some movie trailers that use footage in the trailer that isn’t in the film; it has been shot specifically for the movie trailer and is known as ‘special footage’, i.e. Terminator 2: Judgement Day, Spiderman and Black Christmas.  However, this time restriction doesn’t apply when it comes to Internet or home-video trailers

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It is the movie trailers & film trailers job to tell the condensed story of the film, delivered in a three-act structure; the beginning lays out the story, the middle drives the story, and the end is the dramatic climax to the story.  Music is there to set the scene, create the tone and mood, and is not always a part of the film’s music score.  There is often a list of the key cast members that appear in the movie, as well as the director or producer’s name if they are well-known.

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The newest movie trailers & film trailers are usually in the same format as the film, i.e. a 35mm film or in a digital format, and high bandwidth Internet connections mean that trailers can be distributed at any resolution.  There are modern sound effects, mixed in Dolby Digital, stereophonic sound, and HD movie trailers are the latest format to hit the market.

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