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In 2013, the movie crowdfunding industry was worth over $5.1 billion worldwide, and this number continues to grow, with more and more people joining. People who choose to support crowdfunding campaigns often have a personal interest in the project or theme and are often made up of friends and family to start with. Equally, they can be completely unrelated people who just want to get involved in a new project or idea. Crowdfunders are typically just as interested in soft rewards as they are in making a profit. They may value the feeling of having contributed or the opportunity to access a particular perk or reward. When it involves film financing, this can be receiving movie merchandise, attending red carpet film premieres, meeting celebrities, or even appearing in the movie.
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